easyJet holidays

Overview

easyJet holidays is the travel brand's customer-facing web product. I started on a feature team building monetization — promotional placements, upsell flows, and dynamic content for conversion — then moved to the Personalization team, leading the frontend of adaptive UX that tailors content to user behavior, segmentation, travel preferences, and budget. I built flexible React components and integrated personalization APIs and Node.js SDKs so the frontend reacted to segmentation signals in real time, alongside mentoring and code review.

Highlights

• Built monetization components — promo placements, upsell flows, dynamic content — for conversion
• Led the frontend of adaptive personalization (behavior, segmentation, travel preferences, budget)
• Integrated personalization APIs and Node.js SDKs reacting to real-time segmentation signals
• Mentored teammates and ran code reviews

What I built

Monetization components (promo placements, upsell flows, dynamic content) on a feature team, then adaptive personalization UX — flexible React components integrated with personalization APIs and Node.js SDKs reacting to real-time segmentation.